Picture this: A busy consultant (Ananya) struggling with healthy eating, and her husband (that's me, Prashant) on a mission to help. Cue the blender, some questionable experiments, and voila!

A protein shake that doesn't taste like punishment was born. But Nuvie isn't just about tasty shakes. It's about flipping the script on "healthy living."

Why should health feel like a punishment? Why are we told to "give up" fun to be fit? As a former chubby kid turned fitness enthusiast, I've been on both sides of the protein shaker. Spoiler alert: Obsessing over abs? Not as fun as it sounds.

Enter Hem, my partner in crime and fellow health journey survivor. While I was battling the bulge, Hem was trying to bulk up. Together, we cracked the code of balanced, enjoyable fitness over five years of workouts and recovery smoothies.

After chatting with 500+ customers (yes, we're that popular at parties), we had an epiphany: People want health routines that don't feel like punishment. Revolutionary, right?

That's the Nuvie mission. We're here to prove that "healthy" and "hell yeah!" can coexist in the same shake. We're not about quick fixes or extreme makeovers.

We're about making health so enjoyable, you forget it's good for you.